The Employer Value Proposition (EVP): The Backbone of Your Employer Brand! .
You’ve likely heard the term Employer Value Proposition (EVP) more often lately, but it’s more than just a trendy buzzword. It’s the core of your Employer Brand and the foundation for everything you do to attract and retain talent. A strong EVP provides a clear and compelling answer to the question: "Why should talented professionals choose your organization?" It defines how you, as an employer, add value to your employees' lives.
Standing out in a crowded job market is becoming increasingly difficult. A well-defined EVP helps with this. At Successr, we work closely with your team to identify what makes your company uniquely attractive as an employer.
A strong EVP ensures that your brand is consistent, recognizable, and appealing—not only to potential candidates but also to your current employees. It creates a foundation of authenticity on which all Employer Branding efforts are built.
Employer Branding Levels: From Baseline to Activation .
Employer Branding doesn’t stop at defining an EVP. In fact, an effective Employer Branding strategy consists of multiple layers, each addressing a different aspect of the employee experience and candidate journey. At Successr, we work with four clear levels of Employer Branding:
- Baseline – The foundation of your brand. We analyze how your organization is currently perceived as an employer, both internally and externally. This includes labor market research, competitive analysis, and EVP interviews with employees. What are your Employer Brand’s current strengths and weaknesses?
- Strategy Development – Based on the baseline, we develop an Employer Branding strategy. This includes defining your employer brand identity, creative concepts, key messages, and marketing approach. In this phase, we begin translating the EVP into a concrete narrative that resonates with your target audience.
- Activation – Strategy becomes reality. We create engaging content tailored to your audience, from videos and social media posts to testimonials and campaign pages. Our experts activate the brand strategy through targeted (recruitment) marketing campaigns, leveraging data-driven insights to reach the right talent.
- Optimization & Learning – Employer Branding is never static. We continuously monitor and optimize your strategy. Through data analysis and feedback loops, we learn what works, identify areas for improvement, and strengthen your brand over time.
The result? Your brand becomes a talent magnet. Candidates identify with your values, understand your mission, and want to join your company because it resonates with them. More importantly, your current employees feel more engaged and stay longer.
ROI: What Does Employer Branding Deliver?
ROI: What Does Employer Branding Deliver? .
A well-executed Employer Brand delivers measurable and tangible benefits for your organization:
- Reduced recruitment costs – Companies with a strong employer brand can lower their cost per hire by up to 50%. Why? Because potential candidates are already familiar with your company and more likely to apply without requiring expensive job advertisements.
- Faster time-to-fill – An attractive brand not only attracts more candidates but also better candidates, reducing the time and effort needed to fill positions.
- Higher quality hires – Employer Branding ensures that you not only receive more applications but also higher-quality candidates. Those who resonate with your brand are more engaged, loyal, and better suited for your organization.
- Lower turnover rates – Companies with a strong Employer Brand experience up to 28% lower employee turnover, leading to fewer replacement costs, less time spent on onboarding, and a more stable workforce.
- Increased employee engagement & pride – Employees who take pride in their employer are not only more productive, but they also act as brand ambassadors, sharing their positive experiences within their networks. This increases referrals, which tend to be of higher quality.
This is How We Do Employer Branding at Successr! .
With EBAAS – Employer Branding as a Service, we provide companies with the tools to develop, implement, and optimize their employer brand effectively. Our team of experts collaborates closely with your organization to deliver a tailor-made solution that aligns with your needs and objectives.
What Can You Expect from EBAAS?
- In-depth Analysis – We start with a thorough analysis of the labor market, your competitors, and internal interviews to understand the core of your Employer Brand.
- EVP & Creative Concepts – We help you craft a compelling EVP and translate it into creative concepts that strengthen your brand.
- Targeted Campaigns – We design and launch campaigns on the right platforms to effectively reach your audience, supported by impactful content such as videos, testimonials, and social media posts.
- Continuous Optimization – We ensure ongoing adjustments and improvements to the strategy, based on measurable results and market insights.
What’s Your Next Step? .
In today’s competitive job market, ignoring Employer Branding is not an option. Do you want to differentiate your organization and attract & retain top talent? Get in touch with our Employer Branding specialist Niels Ossel (niels.ossel@successr.nl) today and discover how EBAAS can take your brand to the next level!