RUBIX .

The Problem .

Rubix, a technical wholesaler with a strong market position in (Western) Europe, aimed to further professionalize its HR organization. Rubix has a history of merging complementary brands and labels. With locations spread across the Benelux and varying cultures and processes at each site, establishing a streamlined and harmonized HR policy was a challenge. Additionally, the company struggled to attract technical-commercial profiles, which are scarce and highly sought after.

Successr’s Solution .

Together with Successr, Rubix underwent an HR transformation, focusing on five key pillars:

1. Employer Branding – Developing and launching a new Employer Value Proposition (EVP) to position Rubix as an attractive employer.
2. Data-Driven Recruitment – Implementing an Applicant Tracking System (ATS) to improve key recruitment KPIs such as time-to-hire and conversion rates.
3. Optimized Internal Processes – Establishing clear guidelines for hiring managers and streamlining recruitment, leading to cost savings.
4. Enhanced Candidate Experience – Accelerating the hiring process, digitizing workflows, and improving the quality of feedback.
5. Recruitment Operations – Filling critical vacancies through sourcing and (re)contracting preferred partners to create a balanced recruitment mix.

Results .

• Employer Branding: Following extensive research, Rubix launched its new EVP. Engaging content was created, and the new website and awareness campaigns went live—strengthening internal pride in the brand and company.
• ATS Implementation: With Successr’s support, Rubix implemented its new ATS, allowing for better data-driven decision-making and process optimization.
• Improved Internal Processes: Recruitment is now more structured, enhancing collaboration between HR and hiring managers—resulting in significant cost savings.
• Recruitment Operations: Difficult, critical roles are now filled faster and more cost-effectively through sourcing, while preferred partners have been re-engaged for a well-balanced recruitment approach.
• Candidate Experience: Together with hiring managers and HR Business Partners, we improved recruitment speed, interview style, feedback quality, and digitalization.

Future Steps .

Rubix’s HR transformation is moving full speed ahead, with a strong focus on Talent Management & Talent Acquisition. The company is developing programs in talent management, personal development, leadership, and further embedding recruitment within the organization. The foundation is set—now it’s time to build on it!

About Rubix .

Rubix is Europe’s largest industrial distributor of Maintenance, Repair & Operations (MRO) products and services. The company provides custom solutions in mechanical power transmission, pneumatics, tools, maintenance products, and safety. With a broad product portfolio and deep technical expertise, Rubix helps businesses in machinery, manufacturing, and food industries operate more efficiently and sustainably.
 
In the Netherlands, Rubix has over 45 locations, serving a diverse customer base with both standard products and tailor-made solutions. Across the Benelux, Rubix operates 26 locations and collaborates with renowned brands such as Roebuck and Mecaline, continuously innovating to support customers with high-quality products and services.